Real Estate Information Archive


Displaying blog entries 1-3 of 3

Snow won't stop them!

by Bob Sokoler

It happened again with another peice of Louisville real estate! The Medley Sokoler Team listed a condo last Sunday and sold it in 6 days for close to list price! The teams listing was up against 5 other properties in the same subdivision all similarly priced. The Medley Sokoler team which is now ranked as the number 4 RE/MAX team in the Kentucky – Tennessee region is thoroughly convinced the pictures and videos they produce are the keys to getting eyeball time (buyers looking for homes on the internet). With a recent Courier Journal / RE/MAX survey showing that 87% of home buyers start looking on the internet, The Medley Sokoler Team believes that only high quality pictures and attention grabbing videos will be associated with our listings. The Team has spent thousands of dollars on cameras, lens and computers to produce the best marketing materials possible for their clients. Watch the video and see what you think.


Are you K-Mart pricing your home?

by Bob Sokoler

It’s now estimated that 87% of people searching for Louisville homes are starting online. Search any website like or look at the homes on the MLS and you’re bound to see homes priced at 199,999 or 249,999. We call that K-mart pricing. That’s because when you walk through a K-Mart you’ll always see price signs with 9.99 or 12.99 in the aisles. We’re sure management at these stores think their pulling a fast one on us. Gosh we would never suspect something priced at 9.99 is actually 1 penny under the terrible TEN dollar mark!

That may work for K-MART but it doesn’t work for your home and here’s why. Do a search on those real estate web sites and you’ll immediately find the searches are set up in increments of 5,000 10,000 or even 25, 000 dollars. So let’s say for example you're a buyer and set up a search from 100,000 – 125,000. If you price your home at 124,999 you’ll be found in the search. But what if a buyers is looking in the 125,000 – 150,000 price range. In that search you won’t be found. Now get rid of the K-MART pricing and price your home at 125,000 and look what happens. Your home is found in both searches doubling the chances of being found.

Remember, this works no matter what the price range and can instantly increase your chances of being found in a home buyers search.

Want more help in selling your home or buying a home. Contact The Medley Sokoler Team.

Building a home with Ball Homes

by Bob Sokoler

Buiilding a home is always a risky business. You have hundreds of decisions to make and more often than not you have to make decisions that you may 2nd guess a day later. As Louisville Real Estate Agents we work with hundreds of clients a year. When we started working with Rebecca and Joe last year we first looked at older homes. But soon our client’s attentions turned to building and buying a Ball Home. Today after a 5-month period, we closed on Joe and Rebecca’s new Ball home in Cooper Farms and we are thrilled for them. In fact watch the faces on this couple; their excitement is really contagious.



Displaying blog entries 1-3 of 3

Contact Information

Photo of The Sokoler- Medley Team Real Estate
The Sokoler- Medley Team
RE/MAX Properties East
10525 Timberwood Circle Suite 100
Louisville KY 40223
502 992-4137
Fax: 502-719-8152